Reality Effects Anybody's Life (REAL) was born out of the simple idea that great businesses offer great products and fantastic service. We take pride in our dedication to our customers, and are thrilled to have you apart of the team.

We're also a clothing brand committed to empowering you to live a better and healthier life through a personalized program through mentorship for the youth. Together, we’ll push boundaries and find new and better ways to achieve your goals.

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Holley Watersports

Had a large company order needed in certain colors and certain materials. REAL made it happen. On time! Great Quality! Will definitely purchase again!

Highly Recommended!

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Social Worker 

When you think about providing effective mentoring/coaching services to our young people- think about the REAL! The passion they have for our youth is easily noticeable with the work they do in the community. They strive to create, positive and authentic relationships with kids so that they are also able to recognize their worth and achieve their goals.

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Jeff Armstrong 

Family Promise of the Midlands

REAL is more than a clothing brand, it is a culture. It is knowing that we must not focus on the cards we are dealt, but how we play the hand. I enjoy supporting movements that aim to better our communities, especially our children.

REAL has quality, affordable merchandise that can be customized. I appreciate the excellent customer service, and the opportunity to support people who are supporting our communities.